From 2–3 to 8–10 estimates a week
Ottawa Kitchen Cabinetry
Digital marketing for home service businesses
Lead Generation for Home Improvement Companies
We generate exclusive leads for your business and give your team the tools and training to turn them into booked estimates and signed jobs.
Client stories
Hear from the contractors we work with.
See how NAR has helped contractors bring in new customers, book more estimates, and grow their businesses.
$147,000 in work closed in two months
Talha Ahmad, BathStar
A project worth around $150,000 in the first month
Albert Yuen, Kych & Co
Results reported by clients at the time of recording. Results vary. Some clients also used NAR’s appointment-setting service.
You've built a good business. Now you want more control over what comes next.
Referrals, home shows, and search traffic have helped you grow. But planning your next hire is harder when you don't know where the next job will come from.
Maybe you've already tried paid ads. The leads weren't the right fit, your team struggled to reach them, or you couldn't tell which campaigns brought in work.
NAR helps you add a new source of leads and connects the process from the first inquiry to the signed job.
We bring in the leads and help your team make the most of them.
01
Facebook & Instagram Lead Generation
We build campaigns around your services and service area. Ads run under your business name, and the leads we generate for you are never shared by NAR.
02
Ad Creation & Testing
We research your market and test photos, videos, messages, and offers. We use the results to improve the campaigns and attract the right inquiries.
03
CRM Setup & Follow-Up
We build or improve your lead management system so your team can see each inquiry, its status, and what needs to happen next.
04
Team Training & Call Reviews
Your team gets booking scripts, CRM training, and feedback on their calls to help turn more inquiries into estimates.
05
Tracking From Lead to Signed Job
See your cost per lead, booked appointment, quote, and signed job. Your team records sales outcomes so we can connect the results.
06
Ongoing Strategy & Support
We review results with you, find where opportunities are being lost, and help your team improve the process.
Need help handling the leads? Appointment setting is available as an add-on. Our team can contact, qualify, and book leads for your sales team.
Client reviews
What it’s like to work with NAR.
Hear from the business owners we work with about their leads, results, and experience with our team.
Pourang Nikfarjam
HP Group Inc
The quality of the leads has been excellent, and we’ve received a steady flow of genuine, interested customers who are looking for renovation services.
Google review
Habib Osoli
Handyman In Ottawa
Great experience with NAR Consulting. They’ve helped me get kitchen renovation jobs and have been professional and reliable throughout the process. I really appreciate their support and would definitely recommend them.
Google review
Talha Ahmad
Bathstar
What I appreciate most is that they’re responsive, easy to work with, and always willing to make adjustments or try new ideas when needed. It’s hard to find a marketing company that you can build long-term relationship with and actually trust.
Google review
Farshid Ghazvinian
NowOk
They are smart, professional, and fast . It is pleasure to work with them and we have a good result. I Highly recommend them
Google review
Ali Akbar
Build Wise
The team at NAR consulting is knowledgeable and professional. They operate with integrity and ensure client satisfaction. Keep up the good work guys!
Google review
Roger Ghaneem
Living Home Indoors
Quick feed back & close coordination on regular basis which is highly efficient for companies . Always appreciate the service. Highly recommended.
Google review
Your campaign, ready to launch in 10 business days.
The launch window starts once payment, your completed client profile, and the required Meta access are received.
1
Understand your business
We meet with your team to learn about your services, ideal projects, service area, and sales process. Then we research your market.
2
Set up your system
We create or connect your CRM, set up tracking, and train your team on handling new leads.
3
Prepare your ads
We create your ads and offer. At the final kickoff meeting, we review the campaign and make sure everyone knows their role.
4
Launch and improve
Your ads go live. We track results, review lead quality and call feedback, and work with your team to improve the process.
An agreed lead target. A clear promise.
Before we start, we agree on your lead target, delivery period, and what counts as a valid lead.
If we fall short, we keep working until we deliver the remaining leads. NAR covers the extra advertising spend and service fees needed to complete that commitment.
What counts as a valid lead
- Within the agreed service area.
- Interested in the agreed service.
- Valid contact details and a verified phone number.
- Not a duplicate within the agreed period.
- States plans to start within six months.
This is a lead delivery promise, not a guarantee of appointments, sales, or revenue. Budget qualification is not included in the valid-lead definition. The promise is subject to the agreement, including continued lead intake and the agreed campaign conditions.
Built for home improvement companies selling larger projects.
- Bathroom Remodeling
- Kitchen Remodeling
- Roof Replacement
- Window Replacement
- Siding Replacement
- Outdoor Living & Hardscaping
- Pool Installation
- Basement Remodeling
- Sunrooms & Enclosures
- Flooring Installation
Is NAR a fit?
NAR is built for businesses with $1M+ annual revenue, $10K+ average projects, 40%+ gross margins, and $100K+ total annual marketing budgets. Your team should have people responsible for responding to leads and closing jobs.
What could you afford to spend to win a new job?
We use a marketing budget of 8–10% of job revenue, including ad spend and agency fees.
Estimated marketing budget per lead
$120–$150
Gross profit per job
$12,000
Marketing budget per signed job
$2,400–$3,000
Gross profit left after marketing
$9,000–$9,600
The amount left still needs to cover sales costs, overhead, and profit. These are planning estimates based on your inputs, not a forecast, a break-even calculation, or a quote from NAR.
Book a Free Strategy Call
A partner in the work after the lead comes in.
At NAR, we connect advertising with what happens next. We help your team manage inquiries, improve booking calls, follow up, and track which opportunities become signed jobs.
You get support with both the campaigns and the process your team uses to handle the leads.
Frequently asked questions
No. NAR generates leads for your business and does not share them with other contractors. Homeowners may still contact other companies themselves.
Facebook and Instagram ads run under your brand.
We review your setup during onboarding. Where practical, we improve and connect what you already use. If you need a new system, we set one up.
Your team handles calls and booking in the main service. NAR provides scripts, training, and call feedback. Appointment setting is available as an add-on.
Your proposal is based on your market, services, lead target, and support needs. It clearly sets out the price, advertising budget, and what is included.
We start with a three-month commitment. Your proposal sets out the delivery target and terms.
No. We back the agreed lead delivery target. Sales also depend on your pricing, offers, follow-up, and sales process.
Let's see how this would work for your business.
We'll discuss your current lead sources, the work you want more of, and how your team handles new inquiries. If we're a fit, we'll walk you through the NAR system and explain how it would work with your team.